To the ones who show up for all of us.
Veterans and active military. Firefighters, police and EMTs. Nurses, doctors and hospital staff. Teachers. You carry the weight so the rest of us don't have to, and a thank-you is the least we owe you. Every verified hero gets 20% off at ETHOS, on every order, for as long as you shop with us.
Thank you. Truly.
Behind every quiet, ordinary day is someone who chose a hard job and kept choosing it: the medic who ran toward the call, the teacher who stayed late, the sailor on a ship far from home, the nurse who held a stranger's hand at 3 a.m. We can't repay that. We can make sure you never pay full price here.
Military & Veterans
Active duty, Guard & Reserve, veterans and retirees of every branch. Service doesn't end at discharge, and neither does this.
First Responders
Firefighters, police officers, EMTs and paramedics, career and volunteer. First in, last out.
Healthcare Workers
Nurses, doctors, techs, aides and hospital staff. The long shifts, the hard news, the care that never clocks out.
Teachers
Pre-K through K-12 teachers and college professors. You shape the people who will shape everything else.
20%off, every order
Your Hero Discount, or the current sale. Your choice, never both.
We keep this simple and honest. Once you're verified, 20% comes off the regular price of everything in your cart automatically. No code to remember.
- ✓20% off regular prices, automaticallyApplied in your cart every time you're logged in. Store credit still applies on top.
- ≠Not stackable with codes or salesThe Hero Discount can't be combined with promo codes, sale prices or bulk pricing. If a sale is bigger than 20%, you can take the sale instead.
- ⇄Switch any timeChoose "Hero Discount" or "Current sale & promo codes" in your cart, at checkout or under My Account → Hero Discount. Your choice is remembered for next time.
How it works
Three steps, one time.
Log in or create an account
Your Hero status is tied to your ETHOS account, so you only ever do this once.
Verify in under a minute
Our partner VerifyPass confirms your status securely. ETHOS never sees or stores your documents.
Shop. The 20% is already there.
No code. The Hero Discount appears in your cart automatically on every order, for good.
Hero Discount: 20% off
Veterans, active military, first responders, healthcare workers and teachers: log in to your ETHOS account (or create one, it takes a minute), then verify once to unlock an automatic 20% discount on every order.
Eligibility and verification are handled by VerifyPass. Government ID or service documentation may be requested by VerifyPass to confirm status; ETHOS receives only a yes/no result and the group you verified under. Full eligibility details.
Common questions
Can I use my Hero Discount with a promo code or a sale?
No. It's one or the other. In Hero mode, everything is charged at regular price with 20% off and promo codes are turned off. If a sale or code is a better deal for a particular order, switch to "Current sale & promo codes" in your cart and switch back any time. Store credit always applies.
Do I have to verify every time?
No. Verify once and your account stays verified. The discount applies automatically whenever you're logged in.
Who sees my documents?
Only VerifyPass. ETHOS receives a simple confirmation that you qualify and which group you verified under. We never see or store your ID or service records.
I'm a military spouse or family member. Do I qualify?
This program is for the service members, first responders, healthcare workers and teachers themselves. If VerifyPass's eligibility rules for a group include dependents, you'll see that in the verification flow.
Something isn't working.
Email support@ethospeptides.com from the address on your ETHOS account and we'll sort it out.